A large personal lines insurance company wanted to modernize its customer acquisition and retention processes, so they approached Exavalu for expert advisory services.
Challenge
1
The client faced significant hurdles in modernizing their customer acquisition strategy. They relied heavily on direct mail and traditional outreach methods and were struggling to utilize digital channels effectively.
2
Our client’s over-dependence on affinity channel partners for lead generation limited diversification opportunities. Rising acquisition costs and declining retention rates further strained their profitability, highlighting the urgent need for a transformation. But due to their aging mar-tech platform, executing this vision was difficult, as it lacked the agility to support innovation.
3
To stay competitive, they needed a strategic roadmap that could accelerate digital transformation and drive sustainable growth.
The Difference Exavalu Delivered
- Exavalu adopted a deeply collaborative and phased approach to drive transformation. We began by leveraging our digital marketing framework and defining the key capabilities and enablers required for launching a comprehensive digital marketing program. Next, we conducted a customer acquisition funnel analysis to identify and quantify opportunity areas, ensuring a data-driven approach to customer engagement.
- We outlined a detailed landscape assessment to understand the capability gaps and highlight the critical areas for improvement. Based on that, we laid out our strategic focus areas including - brand refresh, adoption of a customer-centric operating model, and technology modernization.
- We finally recommended a target MarTech architecture and successfully established a structured process for MarTech platform selection and implementation.
Services Offered
- Advisory
Benefits
Key Highlights
1
300+%
ROI in 3 Years
2
8X
Projected Increase in Traffic on Website
3
~60%
Reduction in Spend to Revenue Ratio
4
98+%
Growth in Conversion Rate within 3 Years